Attracting new experts - how do we get young people excited about standardization?
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About the topic
The challenges and circumstances surrounding standardization have changed radically in recent years: Globalization and digitization continue to advance. Innovation cycles are becoming ever shorter while the number of convergent topics increases. To keep pace with all this, issuers of technical rules need to be fit for the future by building up solid networks of experts - the backbone of standards organizations all over the world. For all of us, this means: On no account should we neglect experts who are already active in standardization, but we must also devise ways of identifying and recruiting tomorrow’s experts at an early stage, and also of keeping them on board over the long term.
Of this we are certain: Our focus will be on Generation Y (those born between 1980 and 1995) and Generation Z (those born between 1995 and 2010). We need digital natives, their knowledge, their way of thinking, and their drive to change things.
To attract these generations to standardization, we must scrutinize our organization, our structures, processes and working methods. We have to understand what motivates tomorrow’s experts to engage with us, and we must offer them prospects that appeal to them.